How to optimize website images for SEO

Images are invaluable components of a website because they can help promote your products or services to potential customers. However, if your images are not optimized, visitors to your website will find it difficult to navigate through the pages because of slow loading times. This is why you need to optimize your images before uploading […]

Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and […]

Effective ways of securely collecting customer data

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients’ needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties. Here are safe and […]